Client Success

We take great pride in the many value-added benefits we provide our clients, particularly earned media.

We've had great success both regionally and nationally in obtaining earned media coverage - reporters doing feature pieces, as well as conducting live interviews with our clients to promote upcoming events.

We've achieved tremendous results with branding, such as placing the logo of our client, the Pennsylvania Horse Breeders Association, on-screen on TVG Network (a national horse-racing network) for 9 hours a day, two days a week. Our client's logo is interspersed with logos of several of the most iconic companies in thoroughbred racing and breeding, which provides an enormous boost to our client's image and prestige.

In 2014, with Pennsylvania horse racing under onslaught by political figures and by the media, the Pennsylvania HBPA turned to Keystone Films. Our strategy:

Underscore the fact that Pennsylvania horse racing is a major job creator.
Emphasize the industry’s significant, statewide economic impact.
Showcase the PA HBPA’s unwavering focus on racehorse safety and aftercare.
Generate significant earned media, along with our digital and broadcast campaigns.

By February 2016, our work helped lead to Pennsylvania enacting a law which detailed its support for horse racing. Furthermore, the state even dedicated a portion of its Racehorse Development Trust Fund solely to marketing.

In both 2020 and 2021, our impactful campaigns, both broadcast and digital, continue to help shape Pennsylvania racing's response to government proposals which would have caused irreparable damage to racing statewide.

Soon, Keystone was assigned ongoing management of both the Pennsylvania HBPA’s social media and website (www.pahbpa.com) and we were also asked to promote major events.

2018 Presque Isle Masters (Grade 2):
Biggest handle in Presque Isle history
Track’s only $2 million+ handle ever

2018 Penn Mile (Grade 2):
3rd largest handle in Penn National history

2019 Penn Mile (Grade 2):
2nd largest handle in Penn National history

Keystone Films also proudly works with the Standardbred Breeders Association of Pennsylvania and the Pennsylvania Horse Breeders Association.

Standardbred breeding and racing in Pennsylvania, thanks in large part to the world’s most successful breeding farm, Hanover Shoe Farms, is second to none.

With that in mind, we built an image campaign for the Standardbred Breeders, stressing Pennsylvania's standing atop the industry, along with messaging designed to resonate with the general public. Additionally, in conjunction with our friends at Ethic Advertising, we completely rebuilt and rebranded the Standardbred Breeders of PA website. It is completely bilingual (English and Spanish) and we've recently added a Jobs section to complement a digital campaign (again in partnership with Ethic Advertising) aimed at driving employment to Hanover Shoe Farms.

As for the thoroughbred breeders, as the following graphics illustrate, the "product our client's membership brings to market," i.e., the Pennsylvania-Bred horses competing for bids in various auctions vs. horses from Kentucky, Florida, and elsewhere, are far more desirable and far more valuable.

To complement our national broadcast message, which speaks to all thoroughbred owners, breeders, plus other stakeholders, we continue to launch digital campaigns (again in conjunction with Ethic Advertising) micro-targeting those who will actually be buying thoroughbreds at auction, whether virtually or in person. In the end, our work has played a clear role in dramatically growing the bottom line for this client!