DIRECTOR, PRODUCER, WRITER, EDITOR, MEDIA PLANNER

In the fall of 2018, our market research told us that many Pennsylvanians did not feel positively about horse racing. Additionally, 90%+ said racehorse health and safety was "very important" or "somewhat important."

Keystone reached out to renowned equine surgeon Dr. Patricia Hogan who agreed to narrate a :30 ad as well as a series of videos such as this, enhancing the public image of Pennsylvania racing by outlining how Keystone's client (Pennsylvania HBPA) emphasizes racehorse health and safety.