Integrity of Pennsylvania Racing
DIRECTOR, PRODUCER, WRITER, EDITOR, MEDIA PLANNER
Keystone Films produced three longer-form videos speaking to the entire industry's never-ending commitment to the health and welfare of the horses, as well as the honesty and integrity of racing. This video spotlights PETRL, the testing and research lab which is run by the University of Pennsylvania's world-renowned New Bolton Center. Through our Native Advertising, as well as Geo-Fencing plus Behavioral Targeting and Re-Targeting, we have achieved widespread digital distribution for these longer-form videos.