Magic City Jai-Alai Player Promo

WRITER, EDITOR, LOCATION PRODUCER/DIRECTOR

Miami's Magic City Jai-Alai revolutionized the sport when it introduced the "Head to Head" (H2H) format, designed to make the game more understandable for sports bettors. We were hired to produce individual 2:00 - 3:00 segments on each of Magic City's 18 players, which would then be featured on the BetRivers wagering sites nationwide. These pieces are designed to convey each player's unique personality, as well as introduce H2H play to the wagering audience.

 

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:30 National Television Commercial, "Race Lens"