PRODUCER, WRITER, EDITOR

Presque Isle Downs re-opened for its first "normal" racing season, post-COVID, in 2022. Our client, the Pennsylvania HBPA, asked us to develop a full-scale marketing package to, among other things, promote the track's shift to daytime racing. Keystone Films launched broadcast and digital ads, search and contextual targeting, geo-fencing plus e-mail marketing all to raise awareness of Presque Isle's new schedule within the Erie market and the surrounding area. This campaign runs for 90 days, from mid-April though mid-July. We were also able to generate significant earned media, both regionally and nationally. Additionally, we crafted a buy with TVG Network during their live horse racing coverage, to help drive off site betting dollars to Presque Isle Downs.